Good morning,

Today I want to talk about something I've been noticing the past few months.

As AI becomes more widely used for video creation, there's also going to be "fatigue" and pushback around using AI videos for specific contexts and scenarios that I'll talk about in a bit.

Just like how it took a while for people to understand the dos and don'ts of the internet when it came out in the 90s, the same is going on with AI.

We're at the stage where we're not just figuring out when to use AI, but also when NOT to use AI. We're figuring out proper applications.

There's no area where this has been more apparent than AI videos on social media.

Note: You may not notice it right now, but it will become more apparent in the coming months as more brands use AI videos

When And When Not To Use AI Videos - Here's What I've Been Seeing

I've been watching how people react to AI-generated videos for the past few months. And there's one pattern that keeps showing up.

There are specific contexts and uses where AI video was generally celebrated and accepted. And there were also scenarios where it was called out and frowned upon.

Right now I want to share with you what I found out.

When People Generally LIKED AI Videos:

• Funny, absurd scenarios that are obviously fake (like cats playing piano)

• Product demos and walkthroughs

• Educational visualizations of things you can't film (like historical events)

• Entertaining parodies and "what if" scenarios

• Translating existing content into other languages

• Simple FAQ videos answering basic questions

• Creative experiments that lean into the weirdness

When People DISLIKED and Called Out AI Videos:

• "Experts" who don't actually exist giving advice

• Business owners using AI avatars for a supposed person-to-person interaction

• Fake testimonials or reviews pretending to be from real customers

• Video content trying to pass as authentic when it's not

• Mass-produced generic content with no real value

• Using AI for apologies or crisis communications

The Bottom Line: People Don’t Like It When They Feel Tricked Or Mislead

People don't like being tricked, misled, or having their intelligence insulted. Nobody does.

They don't like it when the expert they're following or buying from makes them feel like they're too busy to spare a few minutes to go in front of the camera and "speak" to them via recorded video.

That's why you rarely see the big brands and experts use AI avatars or AI deepfakes for webinars, video sales letters, or general video content of themselves talking on camera.

That's why Francis and I only post funny, humorous, and obviously AI videos of ourselves. Everything else is us legitimately filming ourselves and talking to the camera.

A Good Rule of Thumb For AI Videos

If you're trying to make a funny, humorous video that's not meant to be taken seriously as legitimate, go ahead and use AI.

That's why AI cat and pet videos do so well. That's why our Vegas promos with funny AI videos of us did well.

But avoid making AI video content that can be seen as misleading or being used as a lazy substitute for what should've been a legitimate person-to-person interaction.

It's also good practice to use AI video content sparingly, mostly for impersonal interactions like demos, educational videos, etc.

At The End Of The Day, AI Should Build Trust For Your Brand By Expanding Your Reach

At the end of the day, AI should help you build trust for your brand. It should make customers feel like they have a legitimate relationship with you.

The poor use of AI videos will ruin that.

It's been a prediction in the higher levels of the business community that there will come a point in the near future where being an "authentic" human brand will be enough as a unique selling proposition for people to buy from you.

Just like how handcrafted items are held in higher value than mass-produced ones.

And I think AI-generated videos will be the first area where we see that come true.

I'm Not Telling You To Ditch AI-Generated Videos Entirely…I’m Simply Sharing The Best Use Cases Right Now

I'm simply sharing the best use cases for AI Video content from what I’ve observed.

Use it sparingly. Just in the right context and scenarios.

Use it for the funny stuff. Use it for demos. Use it to scale content that doesn't require personal interactions.

But when it comes to building real relationships with your customers?

Show up as the real you.

Talk soon,

Brian