Good morning,

I've been playing around with Sora 2 for the past few days and it's been an absolute blast.

OpenAI just released Sora 2 the other day as a major upgrade to Sora 1 they released earlier this year. It's also a direct competitor to Google's Veo 3 for AI video generation.

And I would say it’s better at a few things than Veo3.

You’ve Likely Watched Social Media Content Made With Sora 2 Without Knowing It

Sora 2 is currently being used to create content that blurs the line between what's real and what's not.

You might've seen some reels lately of cats driving cars, Einstein riding a skateboard, or Stephen Hawking doing backflips. Videos that look so real they could've been filmed with an iPhone.

They're not.

They're all made with Sora 2.

This is both exciting and scary at the same time. The quality is so realistic that it's getting harder to tell what's real footage and what's made with AI.

Sora 2 Can Also Generate Voices

Sora 2 also generates insanely good audio with the clips you make.

We're talking synchronized dialogue, background sounds, even emotional voices that match what's happening on screen. This means you won't need to mess around with ElevenLabs or other AI voice tools anymore.

Your video comes out complete - with perfectly timed audio that sounds natural. No more trying to sync up separate audio files or dealing with robotic-sounding voices that don't match the scene.

Sora 2 vs. Veo 3 For Your Business—Which One Should You Use?

Now, you might be wondering which one to use for your business.

Here's when to pick each:

Use Sora 2 For Social Media And UGC-Style Content:

It’s Easier To Use

• Creating fun, viral social media content - Sora 2 is perfect for those 10 second clips that get shared like crazy because it generates faster and handles quirky scenarios better.

• You need quick turnaround content - Sora 2 generates videos 40% faster than Veo 3, so if you're posting daily content or responding to trending topics quickly, this speed matters.

• Adding yourself into wild scenarios - The "Cameo" feature lets you upload a video of yourself and drop into any scene. Imagine explaining tax laws while riding a dinosaur - your clients will never forget you.

• High-volume content creation on a budget - At about $6 per minute of video versus Veo 3's $24 per minute, it's perfect for agencies creating dozens of social posts monthly.

• Product demonstrations with realistic physics - Sora 2's superior physics make it ideal for showing how products work in real-world scenarios, like a fitness trainer demonstrating equipment or a chef showing cooking techniques.

Use Veo 3 For Cinematic Content:

For Professionals

• Creating longer, professional presentations - Veo 3 handles 30-second videos better with that cinematic quality perfect for detailed product demos, company overviews, or training materials.

• You need 4K quality for big displays - If you're showing videos at trade shows, on large website headers, or in professional presentations, Veo 3's higher resolution looks more polished.

• Complex audio requirements - Veo 3 handles dialogue, background music, and layered sound effects better for longer-form content like customer testimonials or detailed explainer videos.

• Atmospheric or cinematic marketing - Real estate agents showcasing luxury properties at sunset, restaurants creating mood-driven food videos, or travel companies highlighting scenic destinations.

• Professional brand videos - When you need that "TV commercial" quality for brand awareness campaigns or investor presentations where production value matters more than speed.

How To Get Sora 2

Sora 2 is being rolled out gradually, with ChatGPT Pro members getting priority access—and even then, you can only get it by receiving an invite.

The good news?

It will likely be released to ChatGPT Plus members pretty soon, just like how Deep Research was exclusive to Pro but was eventually released to Plus.

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