Good morning,

Holy cow! NP Digital and HubSpot just dropped a report that's got everyone talking.

Get this: AI traffic now converts better than SMS, email, and pretty much every other channel out there.

I'm talking about a 9.2% conversion rate. That's MASSIVE.

This isn't some small test or fluke. This is real data from real businesses. And it proves what I've been saying all along:

AI is here to stay.

Companies that don't adapt? They're going to get crushed by those who do.

Here's What The Numbers Show

The report looked at conversion rates across all the big marketing channels. Here's how they stack up:

• AI Traffic: 9.2% (the clear winner)

• SMS: 3.9%

• Email: 3.7%

• Paid Search: 2.6%

• Webinars: 2.4%

• Paid Social: 1.5%

• Everything else: 0.8% or lower

Why AI Traffic Is Crushing It

Think about how people use AI search tools like ChatGPT or Claude.

They don't just type "pizza near me."

They say stuff like, "I need a pizza place that delivers late, has gluten-free options, and takes online orders for under $30."

That's SUPER specific.

When AI sends someone to your website, they already know exactly what they want.

So you're not getting random visitors.

You're getting people who are ready to buy.

Plus, AI does the hard work for them. It filters through all the junk and only sends the best matches.

That means:

• Higher quality visitors

• People who actually want what you sell

• Less time wasted on tire-kickers

• More sales per visitor

The Bottom Line

If you're still ignoring AI traffic, you're leaving money on the table.

Smart businesses are already jumping on this.

The question is: will you be one of them?

My buddy started doing AEO and GEO services (that's optimizing for AI search engines), and he's absolutely crushing it. I’m thinking of asking him to do master class on it. He doesn’t typically teach but I think he’d do me a solid.

Talk soon,

Brian

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